top of page
CPR Strategic Marketing Communications

As an intern to now full-time employee, from January 8 to June 23, one of my responsibilities was to maintain CPR's social media presence for their Twitter, Facebook and LinkedIn accounts. I researched articles that related the healthcare and the medical industry since that is the specialty in clients that the company has.

​

I used Hootsuite to schedule the tweets and insured to have at least 3-6 posts scheduled throughout the week and highlight all and any medical/health observances. I also would post client press releases that were prominent at the time.

​

Retweeting relevant account posts that CPR follows like healthcare organizations, media outlets, clients, etc.

​

I would create graphics for CPR for specific holidays to share the company's acknowledgment of holidays, observances and current events. I also created a graphic/infographic to express CPR's persistence to help clients during the COVID-19 pandemic.

post 31
post 30
post 33 - Copy
post 33
post 36
post 35
post 34
post 32
post 29
post 27
post 21
post 2
post 16
post 10
post 6
post 7
post 9
post 11
post 13
post 15
post 14
post 18
post 1
post 20
post 19
post 23
post 22
post 24
post 3
post
post 5
Pioneer Dancers

When  I found the club. January 2019, Pioneer  Dancers, I had to create a media presence to generate awareness and gain loyal followers to increase club members.

​

Since I have created the Instagram account in December of 2018 to start the presence of the club before it became officially recognized on campus. Today, it has over 200 followers. My role as president and social media chair was to update our followers on events, dance meetings & build hype for upcoming dance workshops. As an alumnus and founder of the Pioneer Dancers, I am training the new e-board to learn strategies and tactics used to maintain a constant social media presence and engage with its followers and other university clubs and organizations.

 

I also make sure to interact with our following by responding back to comments and direct messages that relate to the club and member's interests. Updating posts via our Instagram story and creating interactive posts to see what members/students wanted out of their club experience.

IMG_0724
IMG_0723
IMG_0722
IMG_0721
IMG_0720
IMG_0719
IMG_0718
IMG_0716
IMG_0715
IMG_0714
IMG_0713
IMG_0712
IMG_0711
IMG_0710
IMG_0709
IMG_0708
IMG_0707
IMG_0706
IMG_0705
IMG_0704
IMG_0703
IMG_0702
IMG_0701
IMG_0700
IMG_0699
IMG_0698
IMG_0697
IMG_0696
IMG_0695
IMG_0694
IMG_0693
IMG_0692
IMG_0691
Student Public Relations Association (SPRA)

When  I became the president of SPRA, my first goal was to revamp our social media presence. There was hardly any at the time and as  PR related club, that needed to change.

​

The main goal was to maintain a consistent presence on both our Instagram and Twitter accounts. I appointed a Social Media Editor and had them create a social media calendar/timeline and post relevant updates on our Instagram story.

​

I also made sure we interact with our following and engage with other clubs we collaborate with for events and workshops.

IMG_0742
IMG_0741
IMG_0740
IMG_0739
IMG_0737
IMG_0736
IMG_0733
IMG_0732
IMG_0731
IMG_0730
IMG_0729
IMG_0728
IMG_0727
IMG_0726
IMG_0725
bottom of page